Picture-of-CliveI started Comanche Communications & Marketing in 2014, and for the time being it remains just me. You may already know me, or perhaps we haven’t yet met. So how do you know I know what I’m talking about, and that I won’t waste your time? Or your money.

First, here’s why I focus on crowdfunding. In 2013 a former colleague and friend from my ad agency days was taken from us in her early 50s by breast cancer. Her mother and aunt had also died the same way, and my friend left behind two teenage daughters. I started providing part-time marketing support to a local photographer who had developed an innovative style of abstract photography based on the naked female form, and his aim was to raise £1m for a national breast cancer charity. Whilst I was exploring the opportunities provided by crowdfunding the photo project was closed down. However, I had quickly been impressed by meeting several people who were extremely passionate about crowdfunding, and whilst it is clearly all about raising finance I also found research (Figure 63 on Page 77) that showed the two biggest issues facing crowdfunding project creators are how to plan and run effective marketing and how to develop content such as a project video. Taking this as an opportunity I set out to become an independent crowdfunding adviser.

But let’s get back to how do you know what I’m talking about and that I will prove to be of value? This is a recurring issue for both service buyers like you, and service providers like me. Rather than judging the intrinsic quality and value of any tangible products by comparing them against some easily available alternatives, you are going to have to make a judgement based on some clues I give about myself. These clues are ‘extrinsic qualities’, things I – and some other people – can tell you about me. If you are a service provider then perhaps it’s the same way your own potential customers or clients have to assess you or your company and what you could do for them.

So here is some information about my professional knowledge and experience. I hope it helps you decide to get in touch for an initial conversation. I also have a profile on LinkedIn

Clive Reffell

Work Experience

Qualifications

Memberships