No-one is keeping any generic advice a secret. Far from it, there is no shortage of information available for SMEs on how to prepare, organise and run a successful crowdfund campaign.
The industry has its own professional body, the UK CrowdFunding Association – UKCFA. Their seventeen-page guide to crowdfunding for micro-SMEs is downloadable via this link:
UKCFA represents an ever-growing number of crowdfund platform providers that will help you raise the investment you need. The current total numbers 40 full members plus further associate members (as at February 2016). This link will take you to a helpful directory of 111 UK crowdfunding platforms, you may have to answer a couple of simple questions though no personal information is asked for:
A number of the platform providers plus other non-UKCFA advisory organisations have put together some guidelines, usually available on a self-service basis. You can use these links to access some of them. This is not a full list of what is available.
Another useful source of information is Nesta, a charity dedicated “to help individuals and organisations bring great ideas to life.” You can use these links to download copies of Nesta’s nineteen-page generic report “Working The Crowd” from May 2013, and their recent November 2015 56-page report on the UK Alternative Finance Industry:
Here is a link to Nesta’s own top tips for successful crowdfunding (still relevant though a little bit dated):
A team at the London School of Economics published a paper in February 2016 on the robustness of equity crowdfunding as a source of finance for entrepreneurs:
On the other hand, you may have a job to do or a business to run and you might be pushed for time. I’ve already looked at it all so I hope you will get in touch to arrange an introductory discussion about how Comanche Communications & Marketing could help you use crowdfunding to secure the investment you require to achieve your business objectives.