Comanche Communications & Marketing provides independent crowdfunding advice and hands-on support for SME business owners who want to raise money. Many, which could include you, want to know how to do crowdfunding for business. In a nutshell, it is a method of raising funds online through asking a lot of people to make relatively small investments or donations.
This can include equity crowdfunding where investors become part-owners in a privately-owned business; reward crowdfunding which de-risks new product development by taking pre-orders through “donations” to fund the first-run production costs; and crowdfunding property where a developer raises money by allowing the wider public to invest and share the risks and rewards.
At the same time as generating vital funds, a crowdfunding campaign lets a lot of people know about you and your company. It can be a newsworthy story for bloggers and traditional media in your local area or business sector. Plus your customers can become investors and investors can become new customers in a virtuous circle. Many people who have made a crowdfunding investment go on to be powerful advocates. So crowdfunding projects can also deliver important longer-term marketing benefits.
If you want to know more, and about how I can help you, please send me an email addressed to [email protected]