Comanche Communications & Marketing provides strategic marketing planning, with hands-on social media and content marketing support, for SME business owners. It also provides independent crowdfunding advice and insight for SME business owners who want to raise money. If you’re asking “What is crowdfunding?” it is a method of raising funds online through asking a lot of people to typically make relatively small investments, place orders, or give donations.

• Through equity crowdfunding, investors become part-owners in a privately-owned business, and the business receives funds to invest in growth.
• Reward-based crowdfunding can de-risk new product launches by taking pre-orders through “donations” to fund the first-run production costs. If there aren’t enough pre-orders, the product launch is cancelled and the money handed back.
• Property crowdfunding enables people to invest in a project or lend money to a developer, and property developers can raise money by allowing the wider public to invest and share the risks and rewards of their projects.

As well as generating vital funds, a crowdfunding campaign lets a lot of people know about you and your company. It can be a newsworthy story for bloggers and traditional media in your local area or business sector. Plus your customers can become investors and investors can become new customers in a virtuous circle. Many people who make a crowdfunding investment go on to be powerful advocates, providing valuable word-of-mouth support. So crowdfunding projects can also deliver important longer-term marketing benefits.

If you want to know more, and about how I can help you, please send me an email with “Share some crowdfunding advice” in the Subject line to [email protected]