Once you’ve started thinking about your marketing or a crowdfunding campaign, and before you commit to spending time, effort and some money on it, it’s often best to first establish that your company is ready and able to make good the promises you are going to have to make to investors and customers. I can provide business support for startups and SMEs that addresses these issues.
Do you have a robust Business Plan with a clear Vision of what you want to achieve? Has this been translated in to a Mission Statement? Are your employees or co-workers positively committed to help you achieve your aims?
Do your customers share your own opinions of your company’s strengths and weaknesses? Do your employees? What you believe people think about your business might not be true. The truth can be uncovered through a Gap Analysis Audit.
Maybe you will need to make some changes to internal procedures and processes before running any marketing or trying to raise investment. By human nature, most people are resistant to change, and the people working for you are unlikely to be any different. For you to secure and maintain their positive commitment to new ways of doing things, and new things to do, is crucial for your success.
Beyond what I’ve learned in 35 years of marketing and trading with some global brand name companies and top UK media companies, I have gained professional diplomas in Business Management, Advertising, Digital Marketing and Launching Your Own Business.